After intense research, the Australian government thinks it found the world's ugliest color. In fact, it's using the repellent hue to discourage people from smoking—and other governments may be following suit.
So what horrific shade could possibly be so bad it might turn people off from the dirtiest of lifelong habits? Drumroll, please! It turns out to be Pantone 448 C, a delightful shade of greenish-brownish bile, tastefully named Opaque Couche.